A New Challenge

About the project:

We partnered with CrossFit to produce two :30 spots to air during the CrossFit games. The goal was to help capture the magic of CrossFit–the line between struggle and achievement.


A collaboration with The Fold

Directors: Chase Johnson & Benji Allred

Main Talent: Celeste Wall
Coach: Tyler Simper

Executive Producer (The Fold): Christian Darais
Producer (The Fold): Carissa Klitgaard
Executive Producer (Monarch): Nik Hill
Producer (Monarch): Scott James

1st AD: Scott James
2nd AD: Kelty Heppler

Director of Photography: Spencer Goff
1st Assistant Camera: Jordan Utley
2nd Assistant Camera: Jared Stanger
DIT: Spencer Allred

Gaffer: Trenton Davis
Best Boy: Alex Merrell
Electrician: Jonathan Tinsley
Key Grip: Sam Blazejewski
Grip: Ryan Finder

Production Designer: Ashley Johnson
Leadman: Adam Everett
Set Decorator: Gabe Jessop

Hair and Make Up: Mikaela Kester
Hair and Make Up Assist: Samantha Lambson
Stylist: Ty Davis
Assistant Stylist: Benjamin Carvajal
Sound Mixer: Brenden Bytheway

Photographer: David Boyd
BTS: Husain Agarwala

Catering: Eric Shipp
Covid Compliance Officer: Waylynn Wardle

Production Coordinator: Jake Cameron
Production Assistant: Paul Sillito
Production Assistant: Quinn Johnson
Production Assistant: Danica Sarmiento